Night tour "Jinguan City"
again ranked third on the authoritative list
What is the night in Chengdu like? Du Fu said that it was the delicate beauty of "diving into the night with the wind, moisturizing things silently". Zhang Ji said that it is a prosperous market where "there are many restaurants beside the Wanli Bridge, where visitors love to stay". Tianfu culture continues to flourish, and to this day, "Yechengcheng" still frequently receives "high scores".
Recently, approved by the Ministry of Culture and Tourism, the "2020 China Night Economic Forum" sponsored by the China Tourism Academy kicked off in Wuxi, Jiangsu Province. The forum released heavy contents such as "Top 20 Nightly Economic Cities in 2020" and "Top 10 Night Business Districts Favorited by Tourists in 2020".
Among them, Chengdu ranks third in the "2020 Night Economic Top 20 Cities". Other cities on the list are Beijing, Shanghai, Guangzhou, Hangzhou, Chongqing, Shenzhen, Changsha, Nanjing, Kunming, Xi'an, Suzhou, Qingdao, Fuzhou, Guiyang, Zhengzhou, Ningbo, Foshan, Xiamen, and Wuxi.
Chengdu Chunxi Road was selected as one of the [Top Ten Night Business Districts Favorited by Tourists in 2020". Chunxi Road, which has always been a check-in point for Internet celebrities, has entered the "ultra-long standby" mode under the blessing of the night economy. This year, the "Chuntai City Brocade" on the side of Chunxi Road is newly launched. It combines market well craftsmanship, music performance, life aesthetics, art space, and food market. It is open every day from 1 pm to 12 pm, which is a "night "Chengdu" adds another dazzling landscape.
It is reported that the evaluation agency for the relevant awards of the 2020 China Night Economic Forum is the China Tourism Academy. China Tourism Research Institute was established in Beijing on June 6, 2008. It is a professional research institution directly under the Ministry of Culture and Tourism. It is mainly responsible for tourism policy and theoretical research, cultural and tourism integration development research, and culture and tourism statistics and data analysis. Responsibilities. Since the establishment of the institute, it has successively published the Blue Book of China's Tourism Economy, as well as 9 annual development reports on inbound tourism, outbound tourism, domestic tourism, national leisure, tourism groups, tourist accommodation, tourist attractions, and travel services.
To create a "city that never sleeps"
Light up the new "night" state of Chengdu
At the forum, the "2020 China Night Economic Development Report" issued by the China Tourism Research Institute pointed out that China's night economy has achieved a breakthrough of 0 to 1 in 2019, and the domestic night economy will grow wildly in the development process of 1 to 100 in 2020. Compared with 2018, the proportion of domestic night-time consumption in 2019 has increased significantly in terms of both the amount of consumption and the number of transactions. Affected by the new crown pneumonia epidemic in 2020, night-time consumption has shown a contraction overall. According to the data monitoring of local night tourists and out-of-town night tourists from January to August, it is found that the market has recovered since February and returned to its pre-epidemic level in late April.
It can be said that Chengdu has spared no effort to promote the night economy. Based on its rich cultural and tourism resources advantages, Chengdu has long been committed to cultivating new night economic scenes and building a new night cultural tourism consumption system. Through a series of measures such as creating cultural and creative bazaars, characteristic neighborhoods, and characteristic exhibitions, it deeply explores the new potential of the night economy. Meet the diverse and high-quality new needs of the people for a better life.
The development of the night economy in Chengdu provides a guarantee for restoring and enhancing the vitality of the consumer market. On September 22 this year, Harbin travel data showed that Chengdu ranked first in the country with more than 50 million night-time rides; during the National Day holiday, AutoNavi data showed that Chengdu ranked first in the country from October 1 to 5 The top ten night tourism cities are the first; on October 16, the 6th China Cultural Tourism Industry Summit Conference and the first China Cultural Tourism Night Tourism Economic Summit released the "2020 Internet Red Night Economic Cities", and Chengdu is also on the list.
Obviously, "Nevernight Jinguan City" has become a brand-new golden sign in the land of abundance, constantly gathering the eyes of citizens and tourists.
"Yecheng" upgrade again
Promote the construction of a world-famous cultural city
The "2020 China Night Economic Development Report" mentioned that city nightlife experience has become the first choice for tourists` destination night tours; performances, cultural venues, and cultural markets are considered the most attractive night cultural scenes; cultural and artistic venues, cinemas/theaters, The night market/bazaar is considered the most attractive night-time consumption scene. At the same time, trendy night markets, cultural and creative markets, micro-performing arts, and immersion night tours are becoming important "vitality factors" for the city's night economic development.
Chengdu`s night economy is undergoing a comprehensive upgrade. It has deeply integrated cultural and creative, cultural museum, art, commerce and other emerging formats, allowing the inheritance of ancient Shu culture and modern fashion trends to coexist in the "Night Chengdu". The "Night Journey to Jinjiang" project runs through the Tianfu Panda Tower, Taikoo Li, Jiuyan Bridge and other characteristic points, creating a new scene of immersive experience in Chengdu's night life aesthetics. Street performers can be seen everywhere, "Chengdu Stealing Heart" and other large-scale Internet celebrity IP performances, showcasing the art and romance of this cultural and creative capital. According to data from Damai.com, Chengdu ranks in the forefront of the country's viewing statistics during peak performances from 7 to 9 in the evening.
At present, Chengdu's night economic ecosystem is constantly expanding, and through the comprehensive integration of cultural and tourism businesses and other multi-business forms, it further ignites the vitality of the night economy. In May 2020, Chengdu released the "Chengdu Action Plan for Boosting Domestic Demand with New Consumption as the Lead (2020-2022)". Chengdu will meticulously build ten types of night economic demonstration sites, including night tourist attractions, audio-visual drama gardens, cultural appraisal art galleries, parent-child paradise, medical beauty space, entertainment venues, learning time points, shopping malls, night taste destinations, and style neighborhoods. Cultivate and develop 100 branded and iconic night economic demonstration sites to enhance the driving effect of demonstration.
Under the new pattern of double cycle, higher requirements are put forward for the development of my country's night economy. For Chengdu, which is accelerating the construction of a world-famous cultural city, the night economy of "the more the night gets busier" is an indispensable force, and it will also actively integrate into Chengdu's domestic cycle as the main body and promote the mutual promotion of domestic and international double cycles. The new development pattern provides new assistance.
