1. Talking about cultural tourism lighting, creating a night economy
Cultural Tourism, that is, cultural tourism. Since the reform and opening up, with the growth of the national economy and income, tourism has become the norm and rigid demand of the general public. In the era of rapid economic development, the enhancement of people`s aesthetics and humanistic awareness has also changed the term [tourism" from purely playing and viewing to extracting spiritual connotations from activities such as architectural history, artistic exchanges, and folk customs. , Enjoy the baptism of "cultural travel" with your heart and soul. The emergence of this situation has also brought new development opportunities for the tourism industry.
The cultural and tourism lighting, precisely because of the listing of cultural and tourism departments, and at the same time, in response to the outbreak of night tourism economic policies, cultural performances have been put on the stage, affecting landscape lighting, urban lighting, theme lighting shows, and live performances. The cultural tourism projects represented by trends such as, characteristic towns, etc. have promoted the transformation of the LED lighting industry, focusing on round-the-clock "full-time tourism".
2. The cultural and tourism business format is upgraded, and technology helps the development
The joint launch of "Culture + Tourism" is a testimony to the open civilization of a city.
According to statistics, in 2017, my country's tourism investment exceeded 1.5 trillion yuan, and the per capita number of trips reached 3.7; in the first half of 2018, domestic travel expenditures accounted for 11% of per capita consumption expenditure, the total scale of the tourism market reached 6.7 billion, and the total revenue of the tourism industry Reached 7 trillion yuan. Among them, more than 90% of tourists participated in cultural activities during the National Day in 2018, and 37.8% of tourists spent 2-5 days on cultural experience. During the seven days of National Day this year, the country received 788 million domestic tourists, an increase of 7.81% year-on-year. Among them, key museums, large theme parks, and characteristic towns are popular cultural and tourist attractions in the country, and the number of consumer visits increased by 22.9% year-on-year.
In recent years, under the promotion of market background and national policies, lighting companies have changed their minds to spread the "light" culture as their corporate purpose, which has influenced the performing arts equipment industry and has taken "selling culture" as a hot spot to enhance artistic performance. Provide equipment research and development, equipment manufacturing, equipment sales, equipment use consulting and related equipment system integration services needed for cultural and artistic activities through the use of sound, light, electricity, and shadow technology, turning simple functional lighting into The connotation, the integration of landscape lighting and stage performance art, and the development of artistic lighting installations that can interact with the public, etc., have been widely used in economic scenic spots and won praise from many impressions.
For example, Shanghai Disneyland, Guangzhou Chimelong Paradise, Overseas Chinese Happy Valley, Fantawild World and other theme parks, all have unique cultural landscapes, vivid themes, and the use of light and shadow special effects and high-tech advantages to successfully build their own brands and become world-renowned. ; The outdoor live performances accompanied with it include representative works such as "Impressions‧Sister Liu", "Golden Face Dynasty", "Tianmen Fox Fairy", and use real mountains and waters as the setting stage, integrating local culture and folklore into performing arts, and have formed in the industry Great influence. On the occasion of the 70th anniversary of the motherland, the light show of "Confess to the Motherland" initiated by People's Daily Online was also staged in 84 landmark buildings in 48 cities in 26 provinces. There are also many lighting companies that jointly support the light and shadow lighting exhibition, and are committed to exploring business opportunities in cultural tourism lighting projects. We can expect that with the flexible use of LED technology and the opening of the 5G era, the commercialization prospects of the cultural tourism lighting industry are promising, and they are facing severe upgrades.
Nowadays, the people have more requirements for the aesthetic awareness of urban construction and the artistic design of night scene lighting. In the continuous and rapid development of the LED lighting market, how can lighting be used to create night travel economy for different cultural and tourism scenic spots, extend travel time, and retain The eyes of tourists and the promotion of multiple consumption have become controversial topics in the industry.
Judging from the cases of cultural tourism projects and the distribution of cultural tourism equipment services in recent years, the percentage of outdoor performances in performing arts equipment is as high as 46.2%, and some lighting equipment manufacturers are also specifically developing lamps suitable for outdoor cultural tourism activities. In particular, the deep integration of the concept of smart lighting has added a major feature of humanization to the field of LED lighting, which is enough to show that the innovation and development of cultural tourism lighting equipment is a long way to go.
Lighting is a carrier of exploring civilization, it is also a new growth point of the tourism industry, and it is an important indicator of the improvement of our living standards. From the relevant policies of the country in the past two years, it can be seen that cultural tourism lighting has also returned to rationality in this opportunity for change, gradually taking a big leap to consider more detailed art design, and popularizing the diversity of lighting in the daily space of citizens In order to develop more possibilities. I believe that in the near future, it is necessary to break the tradition and welcome a luminous era.